Train the Brain

The Brain is Boots AI's knowledge base about your business. The more you train it, the better your proposals become.

What the Brain Learns

Services & Pricing

Add your service catalog so proposals include accurate descriptions and pricing:

• Service name — e.g., "Website Redesign", "Monthly SEO Retainer"
• Description — What's included, typical deliverables
• Pricing — Fixed fee, hourly rate, or range
• Category — Group related services together

Brand Voice

Tell Boots AI how you write:

• Tone — Professional, friendly, technical, consultative
• Sample text — Paste examples of your best proposal writing
• Terminology — Industry terms you use, phrases to avoid

Case Studies

Add past wins that AI can reference:

• Client name — Or anonymized ("Fortune 500 retailer")
• Challenge — What the client needed
• Solution — What you delivered
• Result — Measurable outcomes

Accessing Brain Settings

Navigate to Settings > Brain from the dashboard sidebar, or visit Brain Settings directly.

Tips for Better Proposals

1. Be specific with pricing — Ranges work, but exact numbers produce better proposals
2. Add at least 3 case studies — AI uses these to add credibility to proposals
3. Update regularly — Add new services and wins as your business grows
4. Include your differentiators — What makes you different from competitors